Miscellaneous

Miscellaneous

‘Success is not final; failure is not fatal; it is the courage to continue that counts’

Winston Churchill

In our Miscellaneous e-Learning course den we currently have courses that have been designed to help business owners understand better how to use the power of social media and technology to better enhance their business presence in the online world.

e-Learning

e-Learning takes place via computer or mobile device – compatibility is listed on below.

We have carefully selected e-Learning courses to complement our face-2-face Course Dens.

The advantage of e-Learning means that you are able to learn in your own time, at your pace. Why not select a course today and take your learning to the next level?

Make the most of our partner’s Learning Management System and manage your learning at your own pace, all with support from us or our e-learning partners, as required.

Our Licensing e-Learning Courses

VideoTile Learning Facebook for Business e-Learning Course

Why this course?

Facebook is the world’s largest social network. With almost 3 billion users it’s very likely that a proportion of your target customer audience will have a Facebook account.

Using Facebook in your business is about providing an effective means for your customers to interact with you and connect their friends to your business.

Recommendation is the most powerful way a potential customer can be connected to a business, particularly when it’s being recommended by a friend.

So, if you know that a trusted friend likes a particular brand, you’re much more likely to engage with that brand.

Facebook is essentially a platform designed to facilitate social interaction between people with whom you’ve already established some mutual recognition.

Course Description

Our VideoTile Learning Facebook for Business e-learning course will show you how to use Facebook effectively for your business.

It starts by examining Facebook’s history and its phenomenal growth to almost 3 Billion active users. You will learn how to set up and optimise your Facebook Business page.

The e-Learning course will show you how to create an effective Call to Action, organise your page tabs and create and build your follower count by sharing engaging content.

There’s information on how to use Instant Experience ads, set up Events, create Live video moments and use Facebook as a recruitment tool.

In a major section on Facebook advertising, we’ll examine effective ways to boost engagement – including how to define your target audience, choose the right ads for your audience and effective ways to design and build your ad content.

Finally, the e-Learning course will show you how to test, track and evaluate your ad campaigns using key metrics.

Who is this course for?

Our VideoTile Learning Facebook for Business e-learning course is aimed at anyone who is involved in promoting and marketing their business online.

What’s covered?

  • The History of Facebook,
  • Facebook Business Pages,
  • The Facebook Algorithm,
  • Facebook Advertising.
  • Getting Website Traffic from Facebook.

Assessment

Our VideoTile Facebook for Business e-Learning course is assessed by multiple-choice questions.

Course Approval

Our VideoTile Learning Facebook for Business e-learning course is CPD approved.

CPD approval means that this course can be used by those that need to prove they are  continually developing themselves.

Course Content Teaching Hours

30 minutes

VideoTile Learning Certificated Course

Course Cost

£35.00

Each

VideoTile Learning Instagram for Business e-Learning Course

Why this course?

Our VideoTile Learning Instagram for Business e-learning course starts by exploring the history of Instagram to help you understand how it’s become such a powerful tool for generating sales, reaching new audiences and building brand awareness.

You’ll learn how to set up an account and build and optimise a Business Profile during this Instagram for Business e-Learning course.

This course will cover the kind of content to post and how to enhance effectiveness with photos and videos.

There’s information on how to respond to comments, use direct messaging and repost user-generated content relevant to your brand to keep your audience engaged.

Our e-Learning Instagram for Business course will explore the essential elements of an effective Instagram marketing strategy and show how to maximise the value of your account using brand identities, content strategies, hashtags and working with influencers.

You’ll learn how to use extra features such as Instagram advertising, connecting to third-party scheduling apps and Instagram shop and product.

Instagram Analytics and Insights are essential for success on the platform, so we’ll cover how to access and use these effectively during this online course.

Finally, our VideoTile Learning Instagram for Business e-learning course will cover how you can use your findings to develop new and more powerful Instagram strategies.

Who is this course for?

Our VideoTile Learning Instagram for Business e-learning course is aimed at anyone who is involved in promoting and marketing their business online.

It provides insight into how Instagram can be used to promote the company as well as using brand identities, content strategies, hashtags and working with influencers.

What’s covered?

  • The Basics of Instagram,
  • Instagram Marketing Strategies,
  • Instagram Analytics and Insights.

Assessment

Our VideoTile Learning Instagram for Business e-learning course is assessed by multiple-choice questions.

Course Content Teaching Hours

40 minutes

VideoTile Learning Certificated Course

Course Cost

£35.00

Each

VideoTile Learning LinkedIN for Business e-Learning Course

Why this course?

Our LinkedIn for Business e-Learning course covers the key aspects and business benefits of LinkedIn. Our course shows you how to join LinkedIn as an individual, a company or an organisation, including the essential steps needed to set up an account, write and optimise an individual LinkedIn Profile using keywords, and produce an impressive Company Page.

The LinkedIn for Business e-Learning course will show people, at whatever stage in their career, can use LinkedIn to search and apply for job opportunities, expand their networks and widen their professional reach. Through the process it will show you the right way to post Status Updates, receive Notifications, join groups and promote your Profile using endorsements and testimonials.

As a business, our LinkedIn for Business e-Learning course will help you discover how LinkedIn is a highly effective tool for recruitment and researching competitors. The course goes on to show you how to use LinkedIn for lead generation and brand awareness, as well as ow to improve internal team collaboration through LinkedIn direct messaging.

Finally, our LinkedIn for Business e-Learning course will highlight how to measure your business success on LinkedIn using Profile, Activity and People metrics.

Description

LinkedIn is the world’s most popular professional social networking platform, it is a social media platform that focuses on business connections and growth with over 810 million members around the world, spanning 200 countries and territories.

Normally a person would create a LinkedIn profile that would include career details and would update their information periodically as to their current appointment. their profile would often include a personal statement, personal web address and possibly testimonials from employers and members of staff.

If the person has particular interests both professionally and personally they may subscribe to one or more interest groups to receive updates and discussion opportunities.

Course Content Teaching Hours

40 minutes

Who is this course for?

Our VideoTile Learning LinkedIN for Business e-learning course is aimed at anyone who is involved in promoting and marketing their business online. It provides insight into how LinkedIn can be used to promote the company as well as the individuals that work within it.

What’s covered?

  • Introduction,
  • Creating your Individual LinkedIn Profile,
  • Using LinkedIn as an Individual,
  • LinkedIn for Business,
  • Measuring Success on LinkedIn.

Assessment

Our VideoTile Learning LinkedIN for Business e-Learning course is assessed by multiple-choice questions.

VideoTile Learning Certificated Course

Course Cost

£50.00

Each

VideoTile Learning SEO for Business e-Learning Course

Why this course?

Right now, potential customers will be searching for your products and services ‐ and if they don’t find their way to your site, you could be deferring them to a competitor.

Imagine if your website could rank above your competitors’, using the kind of search terms that turn your visitor traffic into revenue.

When it’s done well, search engine marketing can give search engines exactly what they need to put your website in a prime position on Search Engine Results Pages.

The key is understanding what search engines need ‐ and since 90% of all searches in the UK are via Google, this pretty much means understanding Google.

Our VideoTile Learning SEO for Business e-learning course will explain the proven techniques that will help you reach and maintain the number one results spot.

Course Content Teaching Hours

80 minutes

Who is this course for?

Our VideoTile Learning SEO for Business e-learning course is a great induction course in relation to using Search Engine Optimisation for your Business needs as it covers a wide range of topics in some detail.

What’s covered?

  • Introduction to SEO,
  • Link Building,
  • On‐Site SEO,
  • Social Media as part of SEO,
  • Local Search,
  • Pay Per Click (PPC).

Assessment

Our VideoTile Learning SEO for Business e-Learning course is assessed by multiple-choice questions.

Course Approval

Our VideoTile SEO for Business e-learning course is CPD approved.

CPD approval means that this course can be used by those that need to prove they are continually developing themselves.

This CPD approved course is owned by VideoTile Learning Ltd and distributed under licence.

VideoTile Learning Certificated Course

Course Cost

£154.50

Each

VideoTile Learning Social Media Marketing e-Learning Course

Course Description

Our Social Media Marketing e-Learning course examines the main social media platforms, and their use as marketing tools. The course focuses in particular at:

  • Facebook,
  • Instagram, and
  • LinkedIn.

The Social Media Marketing e-learning course will cover the main business benefits, along with how social media can provide increased market insight and help establish your company as an ‘influencer’. The course goes on to discuss the sectors that use social media marketing the most:

  • Entertainment,
  • Property,
  • Recruitment,
  • Lifestyle and travel,
  • Health and fitness, and
  • Fashion and beauty.

The Social Media Marketing e-Learning course will offer advice on how to get started in social media marketing, and how to choose the right platforms. You’ll see how to run campaigns with great content and compelling visuals, and measure the effectiveness of your campaigns.

Our Social Media Marketing e-Learning course goes on to show you how to create a Social Media Policy, and use social media for internal communications.

Learners will learn how to build social media into your recruitment campaigns, and train employees to use social media to promote their company, whilst going on to look at how online security is crucial and covering the basic aspects everyone needs to know.

Finally, during the Social Media Marketing e-Learning Course you’ll learn how to handle negative feedback and trolls on social media, and the T-E-A approach to handling complaints successfully.

Who is this course for?

Our VideoTile Learning Social Media Marketing e-learning course is aimed at those in Marketing and Social Media departments.

What’s covered?

  • Introduction,
  • Business Benefits,
  • Getting Started,
  • Managing Campaigns,
  • Social Media Policies,
  • Handling Negative Feedback.

Assessment

Our VideoTile Learning Social Media Marketing e-Learning course is assessed by multiple- choice questions.

Course Content Teaching Hours

50 minutes

Course Approval

The VideoTile Learning Social Media Marketing e-Learning course is CPD approved.

CPD approval means that this course can be used by those that need to prove they are continually developing themselves.

This CPD approved course is owned by VideoTile Learning Ltd and distributed under licence.

VideoTile Learning Certificated Course

Course Cost

£50.00

Each

VideoTile Learning TikTok for Business e-Learning Course

Course Description

Our VideoTile TikTok for Business e-learning course will give you an overview on the history of TikTok, its user demographics and the three business benefits offered by the platform.

TikTok is one of the world’s fastest growing social networks and is available in over 150 markets with over 1 Billion users each month.

TikTok is a format which involves posting short-form videos – mostly for entertainment. However, it also presents significant opportunities for businesses.

Our VideoTile TikTok for Business e-learning course starts with the history of TikTok, its user demographics and the three business benefits offered by the platform.

On a practical level, our VideoTile TikTok for Business e-learning course will show you how easy it is to create your TikTok Business account and optimise your profile.

Within this TikTok for Business e-Learning course, there’s information on how to create engaging content for your existing and potential customers, how to get to know your target audience, develop your content strategy and partner with influencers.

TikTok ads spread awareness of your company or promote the sale of your products or services.

The VideoTile TikTok for Business e-learning course will discuss the importance of TikTok advertising campaign strategies, whether it’s a one-off offer, an advertisement group or a collection of advertisement groups.

Finally, the TikTok for Business e-Learning course will show you how to use TikTok’s analytics tools to monitor the success of your advertising and use your insights to generate increasingly effective campaigns in the future.

Who is this course for?

Our VideoTile TikTok for Business e-learning course is aimed at anyone who is involved in promoting and marketing their business online.

What’s covered?

  • TikTok Basics,
  • Using TikTok for Business,
  • TikTok Ads.

Assessment

Our  VideoTile TikTok for Business e-learning course is assessed by multiple-choice questions.

Course Content Teaching Hours

19 minutes

VideoTile Learning Certificated Course

Course Cost

£50.00

Each

VideoTile Learning Twitter for Business e-Learning Course

Why this course?

Twitter is a social media platform used by a wide range of people, from celebrities, who use it to communicate with their fans to companies and brands who can use it to engage their customers and attract new ones.

People also use it for the social aspect – to chat and share information with friends.

There is no restriction to who or what can have a Twitter account and often a larger company such as Starbucks will also have individual accounts for each product such as Frappuccino’s and even individual store locations.

Using Twitter successfully requires a significant commitment of time – being active is key to your success.

It’s all about the image you create, and the best‐viewed companies are the responsive ones. Twitter is a real‐time information sharing network where users can share messages, news, images, opinions and links via short bursts of information called ‘tweets’ – these tweets have a character limit of 140 including spaces, which may sound very short but you might be surprised at how much you can get into a little space and how much influence that can have.

Even though Twitter is a fairly simple service, it’s still important to thoroughly understand its mechanics.

Course Content Teaching Hours

55 minutes

Who is this course for?

Our VideoTile Learning Twitter for Business e-learning course is a great induction course in relation to using Twitter for your Business needs as it covers a wide range of topics in some detail.

What’s covered?

  • An Introduction to Twitter,
  • Getting Started on Twitter,
  • Using Third‐Party Applications,
  • Being Social.

Assessment

Our VideoTile Learning Twitter for Business e-Learning course is assessed by multiple-choice questions.

Course Approval

Our VideoTile Learning Twitter for Business e-learning course is CPD approved.

CPD approval means that this course can be used by those that need to prove they are continually developing themselves.

This CPD approved course is owned by VideoTile Learning Ltd and distributed under licence.

VideoTile Learning Certificated Course

Course Cost

£92.50

Each

Our e-Learning Compatibility Information

Highfield Qualifications Compatibility

Compatibility

Laptop/Desktop PC

Internet Explorer 11,
Microsoft Edge,
Google Chrome,
Mozilla Firefox.

Apple iMacs/Macbooks

Safari,
Google Chrome,
Mozilla Firefox.

iPads

Safari,
Google Chrome for Tablets,
Android/Windows based tablets,
Google Chrome for Tablets,
Mozilla Firefox,
Microsoft Edge,
Internet Explorer 11.

NOTE: Enabling JavaScript and a stable broadband connection are required.

Support

For technical support with this course, we would advise contacting our partners, Highfield Qualifications:
Tel: 0845 226 0350
Email: support@highfield.co.uk.

For subject support, we would advise that you contact us using our contact details available throughout our website.

Localisation

EU legislation within a UK context, but is suitable for international businesses that trade with EU and will be subject to the legislation.

VideoTile Learning Compatibility

Laptop/Desktop PC

Internet Explorer 11,
Microsoft Edge,
Google Chrome,
Mozilla Firefox.

Apple iMacs/Macbooks

Safari,
Google Chrome,
Mozilla Firefox.

iPads

Safari,
Google Chrome for Tablets,
Android/Windows based tablets,
Google Chrome for Tablets,
Mozilla Firefox,
Microsoft Edge,
Internet Explorer 11.

NOTE: Enabling JavaScript and a stable broadband connection are required.

Recommended System Requirements

• Browser: Up to date web browser
• Video: Up to date video drivers
• Memory: 1Gb+ RAM
• Download Speed: Broadband (3Mb+)